Sociology SGY360 - Weekly answers (weeks 2 to 12), info ready and easy Essay

Sociology SGY360 - Weekly answers (weeks 2 to 12), information ready and easy to do - Essay Examplecording to Beck and Beck-Gernsheim the daily life of p bents is becoming instrumentalized as brining up a child is considered a science and every move of the parents even playing and cuddling are a part of learning.2. Children are valued and loved and get a lot of affection from parents, barely they create distress for parents as well, since usually children in a home increase economic mash and, interfere with support between spouses and create marital tensions.2. According to Loseke, the sociological perspective of domestic delirium is less general than the mental view because the psychological view gives simple ideas to complicated situations. Also, according to Loseke psychological theories pertain only to people who are objects of extreme violence. Lastly, he believes that sociological theories are less popular than psychological theories because they do not challenge people to think of the relationship between violence and a social

Asylum in the Media Essay Example | Topics and Well Written Essays - 4500 words

Asylum in the Media - Essay congresswomanHumanity has to be regarded to guarantee the wellbeing of individuals who redeem been influenced either by natural disasters fend for in their home countries or political instability making them to seek refuge. However, the kind of reception that resort seekers drive home been receiving is much more than worrying, considering factual reasons that get under ones skin made them to flee their nation .This therefore means that much(prenominal) misconceptions by the media and the public at large deem been baseless. In reality, asylum seekers are justified to seek refuge in any nation that they feel its secure for them as far as they do not contravene the laws governing that nation. In Britain, there has been media and public perceptions to try and lay air out issues of asylum seekers regarding their origin, race and their impacts on the economy of Britain. Growing misunderstanding on the level with which people and the media have been ov erestimating the number of asylum seekers who have been awarded the status of refugees in Britain is evident. Speculations among the people on the number of asylum seekers who have been allowed refugee status left a lot to be desired when a survey conducted in 2009, which revealed that more than 100,000 of asylum seekers had been accepted as refugees with clear and credible sources reporting that only 4,175 people had been received as refugees. This point to the status accorded to asylum seekers with marginalization and skewed numbers evident in speculations. (Castillo, 2010). Compared with other destinations that asylum seekers target, UK is far much below in the acceptance measure for the haven seekers. During the period of 2001-2006 the acceptance rate for UK stood at 7.77 per cent compared to Canada which had an acceptance rate of 47 per cent during the same period. France, United States, Germany, Sweden and Canada are class-conscious as main countries that asylum seekers targ et with UK being sidelined on the verge of it low rate of swelled room for asylum seekers. There has been conflicting views about asylum seekers in Britain, with a section of citizens expressing their views that its an identity of their country to accept asylum seekers. Others felt that the country had accepted too many of them back in 2008 with a bigger percentage believing that providing refuge to those people who have misfortunes had been a customs duty among Britain. Trust in the process of pass judgment asylum seekers was faulted with many people speculating their uncertainness regarding the length by which the entire process was open to abuse by the authorities and the issue of UK being so accepting (Gant, 2007). This discussion will entail clear-cut assessment of the various issues that affect asylum seekers in UK and or so the world, a justification of the claims and misconceptions that the media point to the asylum seekers and how global organizations and various grou ps of people have advised nations to amend their laws to ensure that asylum seekers are treated with all manners of humanity and respect as the international law and Conventions provide in their guidelines and deliberations which these countries are party to (Gilbert, 2006). Refugee Action and Asylum in the Media Journalists and media personnel have been keen to give reports that are conflicting and to some extent tainting the whole issue of asylum seekers. galore(postnominal) journalists give irresponsible reports about asylum and asylum seekers, attracting a lot of

Essay Example | Topics and Well Written Essays - 1500 words - 38

Essay patternAccording to him, natural laws are governed by the fact that human race needs to fight for his survival. It is natural for man to seek peace in his life entirely if he gets into conflict with others due to competition, diffidence and glory, accordingly he has the right to defend himself in order to restore his peace. With competition, he fights for gain, with diffidence, he fights for safety and with glory, he fights for his own reputation. Thus, although he seeks peace and knows he deserves it without hurting anybody, if he is threatened of much(prenominal) peace, then he can wage war in order to get his peace back. Hobbes also contends that a individuals rights, when renounced or transferred to others, are entered into social contracts, such as when people entrust their rights to a ruler. This convey that all persons must mutually agree to transfer their right to a political sovereign or in Hobbes term, the state of Leviathan. It is also agreed that this state p unishes violators of the agreement to obey the laws of society. The rulers mogul should come from the natural right of people to live in peace. Similarly, Locke believes that man is governed by natural law, entirely goes further in saying that it is the manifestation of human reason which restricts the egoism of pure self-interest such as having ones individual peace and liberty, and promoting more sociable benefits. Locke proposes that man has three staple fiber natural rights to life, liberty and property. When people entrust a leader to these, it should not be absolute but only partial. Rulers are also vulnerable to the temptation of hoarding power. People are comfortable obeying the political sympathies as long as their individual rights are protected, thereby enhancing their freedom. Should they feel that it fails to do so, or that political relation violates their rights, they would feel the need to fight against it to regain their rights.Aristotle believes that the state should cater to the

Access to health care system Essay Example | Topics and Well Written Essays - 1500 words

Access to health care dust - Essay standard83). It is said that infant mortality and life expectancy provide a glimpse of the population health meaning, this signals a problem for the U.S. healthcare system.France has a public-private collaboration of hospital and ambulatory care, reinforced by high resources of care and services. Ambulatory care for the poor is provided by both the U.S. federal and local government units which throw out be attained from county or municipal hospital, local health authorities, or other not-for-profit health organizations. Frances current health insurance scheme encompasses about 80% of the French population, including illegal immigrants, and spends about 9.5% of its consummate(a) domestic product (GDP) for healthcare. The U.S. spends 16% of its GDP for healthcare. Canada spends about 10% of GDP for healthcare annually (Romanow, 2005, p. 527) and ranks ordinal in global healthcare spending (OECD, 2008 as cited in Kelly & Tazbir, 2014, p. 49).Ac cess to healthcare does not scarce mean large spending in healthcare services provided needs a system involving a collaborative effort from the various sectors of society to answer to the increasing demand of healthcare from a growing population.Canada and France spend a smaller share of their GDP on healthcare than the United States does, but in statistics on infant mortality and life expectancy they appeared to be better (Wendel et al., 2014). In a survey on patient satisfaction, Canadians and Americans had quite the same results, 46% for Canadians and 40% for Americans, saying that they were fairly or very satisfied (Richard-Kortun, 2010, p. 123).A study by ONeill and ONeill (2007 as cited in Wendel et al., 2014) compared U.S. and Canada healthcare data, focusing on cancer incidence and mortality rate. Healthcare reflects population health. The authors revealed that cancer-related deaths were higher in the U.S. than in Canada, for both men and women. The authors also revealed

How to snowboard Essay Example | Topics and Well Written Essays - 500 words

How to snowboard - Essay ExampleApart from this, the needed accessories include a correspond of gloves, a helmet, goggles, wrist guards and a hat.Next is to get into the bindings so that a snowboarder comes at level with the snow. For this, he needs to place his anterior foot in the flat area of the snow. The straps should be closed for twain the toe and the ankle. For step-in bindings, there is a need to step in and roll the foot in a circular position so that it is deemed as safe. Bouncing a a few(prenominal) steps in this position would give a general feel as to how it looks.Next is to take the first few baby steps. These steps should have the front foot in the snowboard binding and the back foot surface towards the outside. One should start by placing the shoulders and toes in direct linkage with the incline and the snowboard should go in a perpendicular fashion with this incline.After the baby steps, a snowboarder mustiness sit down and strap his feet into the snowboard. stand up up after this and looking towards the snowboard helps at understanding the process faster. At this time, weight must be laid on the heels. Repetition of this step back and forth helps at understanding the snowboarding process. Skating is an separate(prenominal) step which helps to give an idea about the movement through the flat areas and the snowboarded must know how to glide beforehand.Next step is to think of him as getting out off a chair where he needs to go in an area of inclination and thus secure the front foot towards the binding. olibanum the snowboard must be pointed downwards during this activity as it will put the weight on the front foot and glide automatically towards the flat area.After these steps, when the snowboarded starts getting comfortable with the whole process, he must practice until he reaches for the chairlift which will escort him towards the top. At this moment, he needs to observe how the other snowboarders are carrying out their snowboarding activities. After this, the snowboarder is required to slide

Precessing Vortex Core Literature review Example | Topics and Well Written Essays - 3250 words

Precessing Vortex Core - Literature review manakinWhile this appears to be an indication of perpetuated turbulence in fluid flow, experimental results have shown that the vortex tends to vary to the force causing the spiral flow 10. anatomy 1 Precession of the vortex tending towards the proportionality Fluid Flow in the Precessing Vortex Core Perhaps, it is on the basis of this tendency of vortex precedence that the concept of swirl flow stabilization was developed for turbines. The precessing vortex core (PVC) has been defined by 14 as ...a three-dimensional time-dependent coherent anatomical structure developed in the exhaust nozzle of many swirl devices... p. 147. approximately of the challenges faced in adopting the concept of precessing vortex core point at the significance of the geometry of the combustor (for gaseous flow) as hale as the instabilities in the thermo-acoustic. These are noted by 2 as significant sources of losses in stabilization process. According to 3, ...a precessing vortex core can be a source that drives combustion imbalance (p.1) and may lead to obvious undesirable results. This overshadows the beneficial effect of precessing vortex core sought for in a chamber such as an improved mixing of the fuel and air as well as stabilization of the flow. From the observation, the precessing vortex core can be linked to flow instabilities 3. This was demonstrated by the interactions among the zones of recirculation during the flow process. Therefore, by considering the intricacies of precessing vortex core, research continues to expose the need for successful prediction of the mechanism and physical science of flow stabilization. In such cases, efforts have been made to set up simulations that would properly model the vivify of the flow propagation. This has been used by 3 to determine, with near precision, the exact position at which the flow propagation quicken equalled the velocity of the incident flow at that very point of flow. From this simulation, it was expected that the turbulence at the ascendant of the flow would enhance the speed of propagation of the flow. However, the investigation failed to simulate the desirable flow base structure that would give such results. This could be attributed to the challenge of flow stabilization that is attributed to the precessing vortex core. As such, to better actualize the precessing vortex core and its effect on the fluid flow in swirl models used in fluid flow experiments, complications in swirl flow propagation models offer a good signpost 4. Studies of the PVC are mainly done with reference to the operation of a gas turbine. Gas turbine models in such experiments were made to operate on lean combustion mixture that is premixed before injection in the fluid flow chamber of the turbine. These experiments have shown that introducing this premixed mixture in a swirl into the vortex is helpful in aerodynamic stabilization of the highly turbulent flows in the fl uid flow chamber 4. Fig 2 The view of the swirler (the outer and inner views) 4 At the core of the vortex, is a vortex line virtually which, every particle introduced into the chamber circulates. This results in the recirculation of the combusting mixture. This is because of the low pressure zone created by the circulating fluids. experimental approaches have been developed to characterize structures of swirl generators. It is shown by these experiments that structural forms, flow interaction, and shape of the vortex nobble a role in precessing vortex

Economic, Demographic, and fiscal effects of Immigration Research Paper - 1

Economic, Demographic, and fiscal effects of Immigration - Research Paper ExampleAt the beginning of the b atomic number 18-ass millennium, global migration patterns changed dramatically from those from the last millennium. The 19th and 20th centuries witnessed massive immigration resulting in assimilation and tie beam in terms of economic and complaisant aspects of the host country. The examination of the effects of immigration on employment, as well as wage outcomes of resident workers remains one of the most pertinent concerns in the immigration debate.The possibility that shifts in the composition, as well as size of the demographic layout, could adversely impact the weary force as a consequence of immigration is preferably compatible with speculative models. As a consequence, research on demographic, fiscal and economic effects of immigration, for instance, effects on employment and wage are the core areas of research in immigration. Available literature, save for a few e xceptions, points out that immigration has quite a minimal or no effect on the economy of the host country (Friedberg and decipher 1995, 31). This paper will use suitable data sources to address a myriad of issues on the theoretical level to provide a comprehensive picture of the manner in which immigration impacts the financial and social environment of the host country, taking into account the situation in the US. The substantive number of immigrants residing in the US necessitates this research. As of 2002, 32.5 million immigrants resided in the US. The purpose of this paper is to investigate the economic, fiscal and demographic effects of immigration. This investigation entails responding to a number of questions, which include the followingStrong views regarding the value of immigration, or lack thereof has constantly been a pressing issue. Inclusive research, which attempts to examine the full scope of fiscal, demographic and economic implications of immigration, is a remar kable undertaking that has been

Solicitor and a barrister Essay Example | Topics and Well Written Essays - 250 words

Solicitor and a barrister - move Exampleion who specializes in giving original level-headed advice, courtroom advocacy, and drafting legal pleadings (School of Law, Queen bloody shame University of London, 2011). Barristers require specialized skills in certain aras such as analysis and research so that they stomach be able to speak confidently and be quick to spot key issues. They are in the main found in arguing boldnesss on behalf of customers in ether tribunals or in court.Solicitors on the some other hand are more concerned with transactional type of the legal work. Solicitors are generally attorneys to their clients, which mean they move over the authority to legally act on behalf of their clients. A solicitor can represent his or her client to the extent of carrying out litigation on their behalf such as making applications to the court or opponents. A barrister however, is forbidden by law to carry out such functions such as litigation, and can but represent client s in court only when instructed by qualified professional client or a solicitor (School of Law, Queen Mary University of London, 2011).An example situation that would require a solicitor is a legal case concerning the custody of a child between divorcee parents. A solicitor in this case is able to directly communicate with the client and the opponent. With such an advantage the solicitor has the power to negotiate on behalf of the client outside the courtroom into an agreement that testament favor his client and avoid a audience in court. For a barrister a good example would be a case where two companies are suing each other a good example is Apple Inc. Company suing Samsung Corporation. Apple Inc. Company will hire a solicitor to represent them in court however, the solicitor will require the professional skills of a barrister to be able to argue out his case in the

Is the Internet Ruining English Essay Example | Topics and Well Written Essays - 1000 words

Is the Internet Ruining English - Essay Examplewhy should be English be afraid of the internet? If the changes and additions in the manner of speaking have been accepted in the past, the only noticeable issue with internet and English is the speed of the former, meaning how it has accelerated the process. This cannot be attributed to the proscribe trait. One cannot expect the internet--savvy modern combustible younger generation to read William Shakespeare and Charles Dickens. If they creative computer games, it is their choice. The row perfectionists argue that text messaging has spoiled the beauty of communications through grammatically perfect language and through complete sentences. One who sends the message is certainly not writing a paper for the hawkish examination. If texts are filled with abbreviation and the wholeness who reads that text perfectly understands the message conveyed, the purpose is served. Such put was also vogue in the good old days when people sent tel egrams with short and icy messages. When small children lisp and try to communicate, will not the elders enjoy that communication? The longevity and popularity of such communications relate to their unequivocal acceptance. Formulation of new words is like finding of a new pencil lead in the galaxy. Once it is found, it has to be admitted as part of the galaxy and it is the permanent member of the star formations.The telephone line that technospeak will rule at the cost of standards and creativity, is a wishful thinking.Even assuming that globalization will get down sameness if that is for the betterment of humankind, there is nothing wrong with it. Just like the members of a family speak one language, the global family when it adopts certain uniform computer terminologies, it will be for greater good.

Barn Burning Essay Example | Topics and Well Written Essays - 250 words

Barn Burning - Essay ExampleSomewhere deep inside, Sarty just want to do what he personally commemorates is right but because of his very young ager I do not think he reasonably has thought of that yet. His concept of right and wrong has been largely influenced by his dictatorial father. We as well get an idea of the character of Abner through the manner Sarty depicts his physical appearance.After reading the reputation, I suddenly thought of my hold family and ask myself at what point should an item-by-item break his/her ties to his/her family when the revelation of the equity is involved? Parents, specifically fathers, tend to be tyrannical in their manner of instilling values to their children which at times hides the truth from a young heart and mind. This is the honourable dilemma that is vividly explored in the story and one that is confronted by many Christians.Christians have been taught to love and respect their families even at times of moral difficulties. But religio n also teaches us to lean to the truth and never distort the things that actually transpired. At one time in my life, I was confronted with this decision of either conforming with the morality that my father instilled in me, or asserting my own version of morality and individuality through escaping or running away, by abandoning my family and the pain that I was enduring. However, just like Sarty, I realized that the tyranny of my father is an expression of his own individuality which is shaped and represented by everything that is actually morally wrong and wicked, yet remains to be my own hero of truth.I strongly believe that family ties form a moral commitment on the individual, but consequently, fails to acknowledge the imminent that there is a greater morality which might demand the individual to take action upon the binding family

Xing Coursework Example | Topics and Well Written Essays - 500 words

Xing - Coursework guinea pigXing magazine will offer the level of pure tone advertisement and services that you can expect from a world class magazine.It is therefore safe to say that the company will build its reputation ground on results for discerning client base. Xing magazine will give the value for your money because it will domiciliate advertisement services to a wide range of people and entities based all over the globe. As an advertising company, we constantly strive to improve the quality of service to the clients. To ensure we offer the greatest quality ads. Even though the company will start by first offering hard assume magazine, Xing aims at going digital in the first 6 months of operations.Fashion and style is no interrogation a business concept on the rise. That is, the 21st century population loves fashion and always wants to see smart. Fashion is an all-round concept that engages everybody in every industry. From managers, manufacturing, schools to tourists and many more. Irrespective of your industry, be assured that Xing has your style. For deterrent example for managers Xing will make sure that you and your employees are well dressed and you will be the center of charge whenever you attend executive conferences for tourists industry, be assured that fashion and style will be incorporated in your adverts to attract as many tourists as possible and these just a tip on the iceberg.Xing is a profession company that will help you in creating the visuals and lay out ads in relation to the up-to-the-minute fashions and styles in the market. Xing magazine believes that there is nothing more fun and freeing than fashion design shopping. afterward a very tiresome day at work, it feels great to trade in layers of dark tights, subtile dresses, strappy sandals, wedding dresses and much more fashion oriented. Though Xing consider fashion sense classic, we will always choose one trend to try when the seasons change.The idea of Xing magazine is to have a trailblazing

Article Review Essay Example | Topics and Well Written Essays - 500 words - 11

Article Review - try out ExampleOpinionated presentations so many times are given less considerations as they evoke prove to have been recklessly thought however, with regards the article, it is shown to have undergone elaborate scrutiny in the eyes of the writer.In Thiemes article, she magnified the need for gift giving in the attain ment of salvation. Indeed this proves to be true(a) as exemplified by the very acts of God. First, He gave His only begotten Son, Jesus rescuer as a gift to the world for the salvation of men from their sins. In response, Jesus came to this populace and having the capability of enduring the botheration and shame planned for him, He gave Himself up to be slaughtered like a sheep in the hands of the men He created. Being God, He had the power to destroy those who meant Him harm but His gift was to endure the hardships of dying(p) on the cross in humility. With this, He then was magnified, seated at the right hand of the induce after He successfull y performed what was expected of Him by the one who sent Him.The rood which was a protest to the hardships Jesus had undergone is flat honored for its quiet wisdom and acceptance of the responsibility given to Jesus. Looking up to the Son of God who received his cup of bitterness and drinking from it, the rood did not see it locomote for it to complain or fight back in behalf of its Lord rather it saw scene for the rood to take its responsibility as well to just carry the body of Jesus Christ even if it meant pains and scars in its body as Jesus was nailed to it. When the rood saw how violently the earth reacted to the crucifixion of Jesus, it considered how it could do the same yet decided to look up to its Lord and follow the exercise He has set. Due to the sacrifice of the rood, its gift of being strong and meek amidst the chaos during the death of Jesus, it is now seen with respect, adorned with flowers and gems and considered an important part of the faith of mankind in th e God who

Potential Project Scope Management Problems Essay

Potential Project Scope Management Problems - Essay ExampleThis is a situation which happens when new constraints ar added on a visualize that was non present at the theme of the discombobulate, and particularly at the initial planning phases. These may include new entries such as gadgets. all the same though in most cases go out necessities may alter as a result of excusable reasons like those linked to technology and adjustments in consumer needs, managing directors encounter scope loony because they have some un exited additions added on the initially budgeted roles (Hallows, 2002). With the growth in the scope of a project, more tasks need to be thoroughgoing(a) within the schedule and budget initially designed for a tinier set of tasks. In this sense, scope creep can make a project team to overrun its initial schedule and budget. To solve this problem, analysts should clearly define the process, the related terms, and the process boundaries. In addition, managers sh ould realize that particular aspects of the project can make it likewise large to manage and thus conduct a precise check on the interfaces in the project (Schwalble, 2006). Another potential problem in this context is the lack of smooth communication procedures with stakeholders. This occurs when managers tend to enliven some people, while forgetting to balance stakeholder wishes with the limitations realized within the framework of the up-to-date project. Miscommunication with stakeholders may lead to misunderstanding in terms of design and requirements. Additionally, it ultimately results in a situation whereby the interested parties are not totally satisfied with the accomplished task (Moustafaev, 2010). The best way to avoid this problem from occurring is by back up a close working condition between project managers and project shareholders so that everything needed and pass judgment by both parties is realized. Alternatively, stakeholders can suggest alterations or spell out requirements precisely prior to execution the project. Such a move does not only assist in avoiding another previously experienced problem, but also enhances a good working environment for the team, the project manager, and the stakeholders from the very start (Dubey, 2009). zilch disrupts the process of project scope like managers poorly defining the project scope. The problem is made when the manager defines the implementation as opposed to the need of the scope. If the need changes with time, he can fail to know the hold requirements and therefore cannot develop a product to achieve a moving goal. If a manager does not clearly define the scope of the project from the beginning, he would kill the project. Such a product will have little or no chance to realize any productive benefits to the company. As short as the planning phase starts, a manager should ensure that he sports out and describes all tasks that are significant in the productivity of the project. He should als o make sure that the entire team has a deep understanding of what is anticipated during the project. Permission for suitable administrative control during the management procedure of the project is also an important consideration. Generally, the project manager ought to keep a close check on the project charter and several other pre-planning files so that a concise but useful scope disceptation can

Case Study-The Russian Ruble Crisis and Its Aftermath Essay

Case Study-The Russian Ruble Crisis and Its airstream - Essay ExampleThe Russian political relation wanted to create a dynamic economy, but thither where inherent constraint that did not allowed their wishes to occur. Once price controls were removed prices for goods went wild because the people had a senseless of money to spend and there were no goods available to be purchased due an overall shortage of merchandise. adept of reasons inflation took over the economy was that prior to the governmental move of unfreezing prices the government had been running an economy in which good were sold at artificially low levels. The government could stupefy done thing otherwise in order to prevent prices to go out of control. For example the government central planning could have realized that there was a shortage of goods, and imports could have been increased prior to opening the economy. Another insurance that would have helped was to increase the prices point of all good prior to the 1992 policy change. Another mistake the government made was investing too much money in state own companies which diminished the follow of money the Russian government had to spend on policies to bring social economic reform to the nation.The Russian economic situation between 1992 and 1998 showed us that there is an inverse relationship between cash measure and interest rates. As the overall interest rates of the Rumble continue to climb which was directly reflected on the daily basis in the rise in unitary value of the currency, the actual value of the currency in comparison with other currency worldwide went down tremendously. In situations in which a uncouth faces hyperinflation of its internal monetary policies and the international community loses faith is such currency which devalues the monetary unit (Moyer, McGuigan, Kretlow, 1992). When a country falls out of grace and stops being an attractive site for international

Given Below Essay Example | Topics and Well Written Essays - 500 words

Given Below - quiz Examplen American groups, ostracized by institutional racism and cyclical poverty, employed this force in an effort to restructure government and attain more than just office staffake rights, but also equal opportunity. The endeavor culminated with the establishment of affirmative action, an effort to supersede the lack of equitable opportunity. White ethnicity resurged, in part defensively, as a response. White ethnics applied their ethnical denomination and political will toward the protection of their jobs and neighborhoods, which they tangle were endangered by black demands. They perceived demands of blacks as a threat to their own opportunities and stridently foreign the anti-individual, group recognition of affirmative action.The authors argument is reasonable and persuasively delivered. The authors propose that black and ethnic cultural resurgence allowed a galvanization of political strength which served the strategic function of supporting and defend ing issues distinguish to each group. Though inherently similar, these groups sought different political and socioeconomic goals, ultimately resulting in appointment (i.e. the riots of the late 1960s). The political efforts of these two groups, affirmative action and resistance toward de-individualization, strongly supports the authors argument that cultural identification was utilized as a stratagem for political and social strength and provides a cogent account statement for the resurgence of ethnic

Etihad Airways Case Study Example | Topics and Well Written Essays - 1500 words

Etihad businessways - Case Study pillow slipHis major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the nodes. The case also gives come in certain aspects of the future plan of the airline. The airline has placed an order for 205 aircrafts for $43 billion. This will increase the legislate size to 100 in 5 years. This move will generate more revenue as the capacity of the airline will increase. The case says that Etihad Airlines gives much importance to customer lever. They have a commitment program for their customers which is called Etihad Guest. It includes features like, immediate rewards, no black-out periods, anytime availability, widest choice, miles plus cash, miles that are worth more and family membership. They had high end salvation awards. The case further says that the Indian market shows much stronger signs of improvement. Given, the current scenario, a pa ssenger seat stretch out constituent of 76-77 percent is being expected.The Etihad Airlines is under a major issue of profitability and yield. James was hire to take the airline to profits by the year 2010. However, the chances seem to be slim. The International Air jinx Association has showed concern and has estimated that the international aviation industry will show a global clear up loss of $5.6 billion in the year 2010.To face the problem, James has ann... However, the chances seem to be slim. The International Air Transport Association has showed concern and has estimated that the global aviation industry will show a global net loss of $5.6 billion in the year 2010.To face the problem, James has announced the charging of second luggage to customers to increase revenue. However, the major question which it posses it is, whether such a move is profitable I the short depict as well as the long run. And also what are the other options to achieve the target as well while ma intaining the customer value or adding it.Literature ReviewProfitability is the term utilize to describe the ability of a company to earn profit (profitability definition). Passenger seat load factor is the measure of the airlines passenger carrying capacity being used.Second Baggage is the fees charged by an airline for carrying prodigal baggage.Value proposition states that the functional and emotional benefits attached with a product or service is communicated in such a way that it appears higher than the cost of the product or service to the customer (Philip Kotler, 2009). A tool to identify ways to create more customer value is the value chain (Philip Kotler, 2009). The value chain shows the primary activities and the supporting activities of the business which together create value for the customer.Source (Philip Kotler, 2009)Etihad Airways Strategy (Hogan, 2008)Etihad Airways does a lot of innovation to keep up the standards realistic to the market place. It has a clear pol icy of providing the customer with the best that there is. They have been using the below mentioned techniquesTo reduce the costs they have been reducing musculus quadriceps femoris within the aircraft by maximizing the number of seats to the extent possible.They have been trying

Oliver Twist- Development Phase Essay Example for Free

Oliver Twist- Development Phase EssayIn our drama class, our t to each oneer Mrs. Oteng had asked us to develop on our implementation of Oliver Twist. We had previously performed the response phase which was a role get together with the main scenes of the novel by Charles Dickens. In the topic of crime in society, in which we were covering, the novel of Oliver Twist had allowed the class to have an insight of crime in the olden periods compared to today. By perceive the angle in both perspectives, it allowed the class to genuineise the consequences today and before and how crime affected lives. The nurture phase was all based on developing the act with the use of light, props, tone, levels and melody. The change in the play would allow the audience to see how these strategies changed the emotion in a play and how it bought life to it. The people who I decided to work with were Vishna, Daanish and Moshgan. We worked well together and everyone in the sort had imaginative id eas.With the idea of bringing out a different side to each character we enhanced the performance by taking on the role of just a few of the characters and showing a complete diametral to what they are rattling analogous. observation Sikes was played by Daanish in the first scene. He played the usual murderer who killed without gentleness and who never looked back. However, I played a homosexual and sensitive Bill Sikes who was the complete opposite to him. In this case I was his conscience and I was playing the same way he was precisely in my own version. This allowed the audience to see what a different personality of Bill would have done to the real play of Oliver Twist.Similarly, Vishna played Nancy as the gentle and kind-hearted cleaning lady we knew, while Moshgan played the cold-hearted, stuck-up complete opposite to the real character to Nancy. By doing this we could keep to the same storyline but we allowed the audience to see what it was like if the characters had a little change in their personality.We also foc utilise on the relationship between Nancy and Bill Sikes. In the novel, they had a loveless and tactless relationship, while in our play we took it from the real angle and in a real, loving relationship. This created a contrast in the play which allowed the audience to see both perspectives. This was the designing of our play and I believe the audience easily understood that.I believe that our group did highly well and the audience enjoyed it. It was one of the most complicated plays to put together because of the changes in the scenes and the change of characters as a group. However, the use of props allowed each of the characters to be distinguished easily and the audience understood who each one of us was more efficiently. I wore a tight shirt, which showed my homosexual character and the way in which I was holding my body was convincing. Daanish wore a puffy jacket which showed his authority and toughness. Moshgan wore a tight pic k apart top which showed of her body which showed that she was a prostitute while Vishna wore neutral clothes which did not need to reveal much. The use of props really helped to enhance our drama.Towards the end of our drama, Mrs. Oteng played a piece of sad and disconsolate music which really enhanced our drama when Nancy was getting beaten by Bill Sikes which lead to her death. The music made the audience feel more connected to the drama and the music added emotion to the drama and bought munificence for Vishnas character.We did not use light in our performance as we found it was unnecessary. However, we used different tones in our voices and we used different levels on stage and even off stage. We used the explorative strategies well liberal for top marks. On a whole, our class had many individual thought-tracks which showed how I characters felt which was equally as important. My thought-tracks were very comedic which made the audience laugh after all the violence and upset ting scenes which were to follow. By axiom things like, I shave the hairs on my chest, made the audience laugh. I believe that a little gratify would ease the audience a little bit and that is why I was the only comedic character as we had to keep to the topic of crime.Under the topic of Crime in Society, I believe that our play showed interior(prenominal) violence the most and this was our main focus. Domestic violence occurs a lot in todays society but also in the olden days. The points we were conveying were that it was as bad then, then as today. On a whole, I was pleased with my groups performance and I enjoyed working with them.I was now told to observe another groups performance and comment on the way in which they developed their drama. The group that I decided to observe was with Louise, Mohammed, Aiman, Sumhar, Anthony and Maya. This group had six people and I believed that they worked very well together to come up with a performance which included everybody. They chang ed Sumhars role as Oliver Twist to Olivia Twist. Each character kept in role and they used the drama equally as well. Each of the characters thought-tracked and they used levels and tones in their voices to enhance their drama. Their play was based on the scene where Olivia gets kidnapped by Fagin and Bill Sikes for Nancys pleasure. Nancy played by Maya had also changed her role from being a nice, kind-hearted woman to a frail, evil woman. This was similar to our groups idea and this was effective as only one of the characters had changed personality. I love watching this performance, each character was in role and I understood the storyline very well.The conniption of Crime in Society in this play was based on kidnappings, people owing money, meagerness and how this all leads to deaths in society.On a whole, I believe that by developing the play of Oliver Twist, I learnt the consequences of crime in the olden days. I t also taught me how to enhance a play by taking a simple idea from a particular scene and by working on it to show the audience something they might not have realised or understood as much. I enjoyed working on the development phase and I believe that by developing the performance we chance upon more. I would like to work on developing a performance in the future and I liked this part of the workshop the most.

China and Globalization Essay Example for Free

chinaware and Globalization Essaymainland chinawares rapid ascent as one of the worlds fastest-growing economies (Adornino Wilcox, 96) has triggered enormous attention among scholars interested not only in the governmental, frugal and social chthonicpinnings of its continued growth just now similarly in the implications of its increased integration with the global economy. Indeed, an examination of the unique characteristic of mainland Chinas growing and transition from a planned, centralized economy base on the socialist ideology to the liberal, open- market place economy it is today strengthens the arguments in support of globalization. On the other hand, the reach of its liberalization and democratization on Chinas poor also presents a critical spatial relation on the trade-offs of global integration. The stage for Chinas entry into the global economy was clearly piece by the transition from a closed, relatively self-sufficient economy which was crystallized in t he post-Mao era under Deng Xiaopings leadership in the Chinese Communist Party. In the late 1970s, the Party began instituting domestic sparing and social reforms mirroring its abandonment of the socialist economy and ideology in favor of neoliberal economics.(Adormino Wilcox 96) Among the major reforms undertaken was the development and democratization of trade and markets, effectively allowing uncontrolled private ownership to the means of production, heretofore owned publicly, and the permutation from a planned economy to a market-oriented drop by the wayside trading establishment. (Guan, 2001118) Likewise, the Chinese political relation reduced put forward control and intervention in economic activities as it began to adopt an Open Door policy to allure foreign direct investment and facilitate the growth of Chinas international trade.Thus, China became take time off of the global economy after economic liberalization and democratization. On the other hand, the countrys integration into the neoliberal world economic order has also been the subject of much criticism. Guan (2000) notes that the implementation of market reforms and Chinas consequent integration drastically changed not only the countrys economic system but also important aspects of its social policy. (119) As a result of the shift to a free market economy, the States role in the provision of welfare and security for its citizens significantly diminished.For instance, fodder and price subsidies have been stopped and the poor are faced with the risks of unemployment. Likewise, Guan (2001) asserts that widening social inequality has also characterized modern China despite sustained economic growth and efforts at reforming social policy to set aside safety nets for labor, agriculture, and other poor sectors. (243) Undoubtedly, knowledge of both the negative and positive aspects of liberalization informs the Chinese governments attitude toward global economic integration.This is evident in the manner by which the state has controlled the footprint of Chinas integration with the international economy in order to preserve social stability. (Adornino Wilcox, 97 Yong Moore, 117) However, Yong and Moore (2004) attribute the States waryness of completely and totally embracing globalization to its fear of the inherent weaknesses and vulnerabilities of a globalized system that could jeopardize Chinas strategic outlook as an aspiring great power. (117) China is thus effectively hindered from fully associating itself with the global economy due to its political identity as a socialist country and to the fact that the market reform has resulted into the further fragmentation of interests in Chinese society. Thus, it is in the most ironic sense that, as Adornino and Wilcox (2006) observe, the Chinese Communist Party legitimizes its rule and power by a flourishing capitalist economy.(100) The State is therefore careful of rushing headlong into a fully open, liberalized co untry since this would entail the further erosion of its power as market reforms have increasingly devolved decision-making powers to producers and opening move managers. (Adornino Wilcox, 100) The further diffussion and decentralization of power threatens not only the leadership of the Chinese Communist Party but also endangers the country to social instability as the needs of its citizens become increasingly diverse and at the same time polarized between those benefitting from the market reform and those who have lost much because of it.(Adornino Wilcox, 100) Chinas experience in globalization is arguably unique due to the governments ambivalence in adopting a clearly Capitalist stance and ideology and the pressure created by the need for social equality. Chinas integration to the global market is hampered by internal difficulties in aligning various political and economic interests. On the one hand, Chinas economic restructuring has created a quick growing and expanding mark et and trading system integrated with the international economy.On the other hand, its government has to precariously balance competing interests in social and domestic policy, resolve the problems in social inequality, and at the same time reduce its pursuit in economic activities as demanded by the free market economy. Thus, while the benefits of Chinas rapidly growing economy is obvious for the elite, the host of political and social problems created in its wake also makes the absolute majority of the Chinese people bear the brunt of the development from a clearly socialist path into an ambivalent capitalist society. Works Cited Adormino, Giovanni and Wilcox, Russel G.China Between Social Stability and Market Integration. China World Economy 14. 3(2006)95-108. Guan, Xin Ping. Chinas Social Policy Reform and Development in the Context of Marketization and Globalization. Social Policy and regime 34. 1(2000)115-130. Guan, Xinping. Globalization, Inequality, and Social Policy C hina on the Treshold of Entry into the World Trade Organization. Social Policy and boldness 35. 3(2001)242-257. Yong, Deng and Moore, Thomas G. China Views Globalization Toward a New Great Power Politics? The Washington quarterly 27. 3(2004)117-136.

Creative writing assignment Essay Example for Free

Creative writing appointment EssayTo pick out myself in three adjectives, matchless of the words would have to be that Im thought-provoking. To be ambitious is to be eager and greatly desirous. For example, I play on an ice hockey team and lots, if not all, are all skating drills where its really tiring, but yet, the day before practices, I am always excited and eager to play the next day, where I no that many other players hate leaving to practices. Another example would be that I make many goals that I always stress my outflank to achieve which most of the time motivate me to try even harder. For example, at the beginning of grade seven, I made a goal to be on the honor roll while being on as many school teams as possible for each of my years at junior high, and I achieved that goal with flying colors. This year, my goal is to make it on the honor roll once again and withal to be on the junior volleyball school team, and by making that a goal for me, it makes me try ev en harder to achieve it.The second word I would use to describe myself would be perpetrateworthy. To be trustworthy is to be reliable and to be worthy of pledge. I use this word to describe myself because I am the kind of person that you can trust with anything from something in words or something material. If someone were to tell me something with confidence that I wouldnt tell another person, that someone wouldnt have to worry because I would never break the trust that that someone puts in me.If someone has enough confidence in me to tell me something or ask me to guard something for him or her, it shows me that they have trust in me, to me, that is a big complement, and if I were to break that trust, I would drowse off that complement forever. For example, my parents trust me enough to stay home alone from time to time, and the only reason they do is because I havent broken their trust before.The third and final word I would use to describe myself is athletic. contradictory the other adjectives I used, athletic is a word that always pops into my head whenever I am asked to describe myself. Although it isnt as deep as the other two, I felt the need to put it as one of my three adjectives because without it, it just doesnt flavor like me. The reason I use this word to describe myself is simple, because I play a lot of sports and I enjoy them more then anything. Ive been athletic about all my life, and I feel it is important for everyone to be physically fit especially while youre young, itmakes u feel better about yourself and even has many long term life saving effects.

Good conductors of electricity Essay Example for Free

Good conductors of electricity Essay observational PROCEDURES In order to record my observations, I exit use the following cases of observation tables, and I go forth display the manner in which my telegram ordain be setup, in order that I will be able to experiment with them. 1. LENGTH For length, we have to make sure that only the length is changed, and that solely the other factors are kept as a constant, i. e. the thickness, the material, and the temperature. Thickness = 0. 3 mm Material = nichrome Temperature = agency temperature The index is adjusted, to vary the defense, 10 alternative readings of current and voltage are taken, at uniform intervals. For any 0. 2 volts, I will be measuring the current, for each equip, and I will be observing, and written text the readings on the ammeter, in a table like this. SR. NO VOLTAGE CURRENT medium R= V / I IN VOLTS(V) increase DECREASING CURRENT (? ) 1 0. 00 thirty Xxx Xxx Xxx 80 X 11 2. 00 X TOTAL AVERAGE RESISTANCE = Xxx x My evaluate graphical records will date like this. The shorter the wire, the lesser the oppositeness there will be. ? = 1/ gradient ? 20 cm wire has the grea screen out gradient, so less apology.The immunity on should t wholey with my table readings otherwise, it will mean that there is an error somewhere. 2. Thickness For thickness, we have to make sure that only the thickness is changed, and that totally the other factors are kept as a constant, i. e. the length, the material, and the temperature. Length = 50 cm Material = nichrome Temperature = agency temperature SR. NO VOLTAGE CURRENT AVERAGE R= V / I IN VOLTS(V) INCREASING DECREASING CURRENT (? ).11 2. 00 X TOTAL AVERAGE RESISTANCE = Xxxx My expected graphs will assure like this. The thicker the wire, the lesser the opponent there will be. ? = 1/ gradient ? 3 mm wire has the greatest gradient, so it has the least resistance. 3. Material For material, we have to make sure that only the material is changed, and that al l the other factors are kept as a constant, i. e. the length, the material, and the temperature. Length = 50 cm Thickness = 0. 4 mm Temperature = room temperature SR. NO VOLTAGE CURRENT AVERAGE R= V / I IN VOLTS(V) INCREASING DECREASING CURRENT (?)TOTAL AVERAGE RESISTANCE = Xxxx My expected graphs will look like this. Different conductors have different resistances, thus, the copper wire has the greatest gradient, and so it has the least resistance. In order to increase the reliability of my resulting readings, I am going to record the readings while increasing and fall the voltage supplied. I will also make use of serial and parallel circuits, to verify the righteousness of resistance.To investigate the justice of resistance for length. I will use the following type of board for this. The resistance for the 25 cm wire is bear witnessn by The resistance for the 50 cm wire is shown by This the type of graph I would be expecting to get. As you can confabulate, the line for the 20+30 cm graph falls just a little short of the 50 cm. R = R1+ R2 In addition, to verify the law of resistivity for thickness, we use parallel circuit, which are connected in this manner Here we will test to see if the resistance of two . 4 mm wires connected in a parallel, is equal to the resistance of a .56 mm wire.This should get me a graph like the one that follows In order to spot this type of graph, I will have to record my results in a table like this The resistance for the 0. 4 mm + 0. 4 mm wire is shown by The resistance for the 0. 56 mm wire is shown by I did a prior test, or an introductory pre experiment test, to get me used to how to spot to work the rheostat, and connect the circuit, and the results I got, are on the next page.Analyzing evidence As you can see from my graphs, which are more(prenominal) or less like the graphs, I had expected to get, in my planning,In order to show that when the length of the wire was changed, the resistance changed proportionate ly, I created this bar graph. Thus as you can see, when the lengths in crease, the resistance of the wire increases, as there are more collisions surrounded by the electron, (which is moving from the negative end to the positive), and between the atom. When length is doubled, resistance doubles. Therefore length is directly proportional to resistance. In addition, I compared the resistance obtained from the tables, when I changed the thickness of the wire, and this is the resulting pie chart.Here too, it is plain to see that when the thickness doubles, the resistance is halved. This is due to, when the thickness increases, there is more space for the electron to pass through, without colliding, and thus resistance decreases. Thus resistance is inversely proportional to resistance. Where as in my series and parallel graphs, the gradient achieved for both the graphs is almost the same, thus I state that the resistance of a longer wire, is the same as two shorter wires connected toget her in a series circuit. In addition, the resistance of a thicker wire is the same as that of two thinner wires connected in a parallel.

Frankenstien essay Essay Example for Free

Frankenstien essay EssayHow does Mary Shelley present Frankensteins nut and what is her pass along to readers? In this essay I shall be answering the question on how Mary Shelley present Frankensteins monster and what is her message to readers? I will alike explore the irrational fears that existed, astir(predicate) the progress of science and scientific technology, in the 1800s and how they are addressed in the novel. I will conclude with a personal gossiper on Shelleys portrayal of the creature and scientific progress. Frankenstein or the Modern Prometheus was written by Mary Shelley in the early 19th century.At that time it was very unusual for women to write and even more so because she was only(prenominal) 19 years of age. At this time there were many ambitious scientists. These new scientists were animated to research things they had not researched before. She first published the book anonymously in 1818 when critics hailed it as the work of a genius and were very much surprised when they found out that a woman had written it. This was also how initially reacted. Many scientific advances took place in the 18th and 19th centuries such as the origination of the lightning conductor, and the creation of the first prototype electric battery.In some substances, the creation of the creature by Frankenstein shows the dangers of piece trying to overreach their potential with scientific research and knowledge. Victor Frankenstein, an ambitious Swiss university student, dedicates his entire spirit to trying to make up keep. Nonetheless, when he succeeds, the ugliness and repulsiveness of the creature forces Frankenstein to reject it. The creature faces a life of solitude and loneliness and society rejects him even when it tries to help.This leads to the death of Frankensteins brother, William, whom the creature kills, and the servant, Justine, is hung after being found hangdog of the crime. Frankenstein then incurs the wrath of the creature by ma king a mate for it and then destroying it. This leads to the death of enthalpy Clerval, his best friend, and Elizabeth, his wife. In the end both the creature and Frankenstein die. The death of so many people burn down be a way of showing that scientific advance is not always the best way to go and that it can be dangerous at times.Themes which are, explored in Frankenstein are madness, dreams and nightmares. During Shelleys time there was a fear of new technology because of the dread that machines would replace valet de chambre as workers this would leave many of the peasants, and working(a) class is out of a job. This led to riots and revolutions such as the Luddite riots of 1811, which saw machines smashed in cherry-red reaction. This can be linked to riots and demonstrations today against abortion and test-tube babies that one sees in the media everyday. The novel begins with the expedition of an adventurer named Walton.Walton is about to fulfill his ambition and go on his expedition to the receivable north Pole. He wants to go to the North Pole because he wants to be remembered by discovering a place where no man has ever gone. Walton writes a letter to his sister from St. Petersburg. In his letter Walton says that he knows that ordinary people are worried about his ambitions. He says his sister regards it as an evil forbidding. Walton prepares for the expedition by being hard and very toughened on himself as if he enjoys torturing himself. He states in the letter that heEndured cold, famine, thirst, and want of stop Victor Frankenstein wants to push back the boundaries of science. He wants to create life so that people would live longer. The conclude he desires to bring back life is that no one else had accomplished this before. He is also a scientist and wants to be remembered like all scientists. Victor Frankenstein is also very excited because he not only thinks he can bring back life but he also thinks he could create life. He says A new sp ecies would bless me as its creator and sourceHe thinks hes going to be thanked and thought of like a god by the new species he is about to create. Frankenstein prepares for this by attending lectures, reading books, not sleeping and putting himself wholly into his work Stars often disappeared into the light of the morning whilst I was yet engaged in my research laboratory, meaning that Frankenstein spent so much time in the laboratory the nights passed quickly. This also shows the devotion to his work. His work appears to be dangerous because he went to places like charnel houses and vaults, which are considered to be very creepy.He spent days inside these places to collect raw materials, that is, body parts for his creation. This indicates that he is prepared to do anything to accomplish his ambition, to bring back life. When the creature is in the process of being created, Frankenstein is visualized as a fanatic and maniac about what he is doing. He neglected his health due to his commitment to his work. I can discern this because he says My cheek had grown pale with study, and my person had change state emaciated with confinement. This tells me that he has become very ill because of his steadfastness on his mission to create bathetic life. This can mean that he is too committed to reaching an objective that is out of any humans reach. In a way Mary Shelley also shows how Frankenstein is breaking societys taboos by collecting bones from charnel houses and disturbing, with desecrate fingers, the tremendous secrets of the human frame. This is shown as going against nature and as evil. He also describes his aim as filthy, with the use of the words my workshop of filthy creation

Islamic Fundamentalism Essay Example for Free

Moslem fundamentalism Essay20 March 2007 Introduction On family line 11, 2001, the unify States of America experienced the worst act of terrorism ever perpetrated on American soil, as major targets in New York, Washington DC, and Pennsylvania were the scenes of the massive slaughter of innocent civilians. From the moment that the first base act commenced, the rumor mill flew into overdrive, pleasantly blaming the terrorism on militant Islamic people, and implying that this movement had curtly sprung up come forward of obscurity to strike at the heart of America like a footpad in the night. The reality is much more(prenominal) complex, for fundamentalist Islam has a much longer history, and the threat it continues to outfox to Western nation, even today, had been growing and mutating for generations prior to 9/11. In this paper, the very definition of fundamentalism at its line of descent will be presented, as well as the perversion of it that has led to the challenge s and threats the West now has issue to bear. grow of Fundamentalism.To begin, one needs to understand two very different and specific terms pursual of Islam and Islamic Fundamentalists, as the two groups atomic number 18 vastly different, yet both claim legitimacy under the same doctrine. In its purest form, Islam is based upon the ancient teachings of the prophet Muhammad, who was said to have been given the record book, or consecrate book of Islam, by God himself, with Muhammad as the messenger and deliverer of the Quran and its teachings to the masses (Davidson).If one were to quest for the teachings of Islam in a more traditional sense, as Muhammad is said to have received the word from God, they would be peaceful, obedient servants of God, and Muhammad, thereby enriching their lives, raising solid families and leaving the world a better place than what is was when they were natural into it. Eventually, however, political turmoil distorted this message and gave rise to a strain of Islam that is known as Fundamentalism or Extremism, depending upon the source of the material.This interpretation of Islam and the Quran takes the inflexible view that those who do not believe in Islam, and derive the Quran, are characterized as Infidels, and the price of their infidelity to Islam is death. Of course, the Christian ideals of the West make America a convenient target of this sort of massive hatred, but this hatred has also been fueled over the years by Americas defense of other enemies of the fundamentalists/extremists such as the people of Turkey and Israel (Mustikhan).Eventually, the rage of these Islamics would come out of the closet against the US on a large scale, beginning in the 1970s. The Islamic Terrorist is Born It is generally concord that those who are today termed Islamic Terrorists were first given that moniker by the West in 1979, when the get together States Embassy in Tehran, Iran was seized by terrorists, taking hundreds of Americ an diplomats and their support staffs hostage in a siege that at long last lasted 444 days, and brought the United States to the brink of war with Iran.The group of Iranians and assorted others who were in essence the foot soldiers who undertook the plot, led by the extremist leader Ayatollah Khomeini, came to be called Islamic Terrorists (Hoveyda). From there, the stereotype of what a terrorist is, and their potential to wreak havoc on innocent people, began to grow in the minds of the world community. Threats to Western Democracy Due to the widespread presence of Islamic Extremists/Militants, the threat to Western Democracy has become very real, and of course has manifested itself in such tragedies as the Iran hostage Crisis and 9/11.Given the humble beginnings and admirable teachings that are found in the Quran, and were exhibited by Muhammad and carried down by his disciples, it is a wonderment as to exactly how/why Islam eventually spawned a militant f save which goes against the foundations of the assurance itself. In a word, the violent offshoot is the byproduct of fanaticism. Fanatics are those members of the Islamic community who have taken the position that any government, or religion (in their mind, they should be one in the same) that does not practice the teachings of the Quran are the equivalent of parasites that must be eradicated for the good of the human race.The defense of this attitude, and the resultant violence which comes out of the attitude, is due to misinterpretation of the Quran, hence making these individuals worthy of the extremist label. Because the Islamic Extremists have convinced themselves that they are doing the will of God, as laid out in their creative interpretation of the Quran, there quite literally is nothing stopping them from continuing to launch attacks against the Western Democracies, as well as other infidels who withdraw views and practice lifestyles which are contrary to theirs.One particularly chilling reali ty of the threat against Western Democracy is the fact that Islamic Extremists, while found in large numbers in some nations more commonly than others, really do not have a nation with borders, do not wing an identifiable flag, or wear a uniform that indicates that they are Islamic Extremists, despite what the leadership of the United States may choose to claim in the present day. Rather, the Extremists have the ability to move freely more or less the globe and do not have a set territory where organized armies can keep abreast and battle them.This sort of an invisible threat, not centered in a geographic location but highly organized and well financed as well as armed to the hilt, holds the potential to destroy their enemies, such as the Western Democracies, which are somewhat restrained by physical borders and the need to engage in conventional warfare. Because of this, the paradox is clear- how can an enemy be fought if it cannot be readily seen or tracked? Also, the softness to negotiate with Islamic Extremists closes another avenue of resolving differences and stopping the bloodshed.Conclusion- What is the Future Threat? This paper has shown that Fundamental Islam has the call backs, mindset, and determination to bring Western Democracy to its knees, as well as the point of annihilation. What this will mean for the future is anyones guess but one thing is for sure- without some sort of decisive action against Islamic Fundamentalists, many more innocent lives may be lost, and hard lessons may be learn too late and at too high of a price.Works CitedDavidson, Lawrence. Islamic Fundamentalism. Westport, CT Greenwood Press, 1998. Hoveyda, Fereydoun. The wiped out(p) Crescent The Threat of Militant Islamic Fundamentalism. Westport, CT Praeger, 1998. Marin-Guzman, Roberto. Fanaticism A Major Obstacle in the Muslim Christian Dialogue. the Case of Twentieth Century Islamic Fundamentalism. Arab Studies Quarterly (ASQ) 25. 3 (2003) 63+. Mustikhan, Ahmar. The Roots of Islamic Extremism. World and I July 1999 74.

The course of the play Essay Example for Free

The course of the play EssayAt the beginning of the play we see follow With Abigail talking and their talk indicates that he has had a sexual affair with her. I know how you clutched my back behindhand your house and sweated like a st exclusivelyion whenever I come near From this we see that john keep an eye on is may non be as well(p) and as pure as the village think him to be. However his wife Elizabeth certainly knows john is not an entirely good existence at this point. in that location are other indications that john is not a good man in the entire circumstance other throng see him to be. gutter lies ab bring out his reunion with Abigail to Elizabeth he says that she and he were together with people, simply when it comes to reality he has to confess he was with her alone again. washstand monitors other major fault is his selfishness. prat monitor a farmer and village commoner is faced with an inner turmoil. He has committed criminal conversation and had abs olutely no intentions of joining in the witch trials unless his pregnant wife was to also get involved.So instead of telling the authorities at the beginning of Abigails silly antics he leaves it alone and its only sincerely when his own wife is charged he really gets involved. He is worried that Abigail will expose him for the letch he is. Would john proctor have got involved and exposed Abigail if his wife had not been arrested? We also know that proctor is not a devout Christian he does not attend church regularly 26 time in seventeen month, sir I must call that rare. He does not know all his commandments either.Proctor ironically forgets thou shalt not commit adultery Elizabeth has to remind him Adultery, John. Presenting this we can assume that proctor only appears to be a good man and has no real essential chastity. However in contrast to that there is a side of proctor, which certainly emulates goodness. John shows his good side as a Christian by helping build the church a nd mend the church roof. I nailed the roof upon the church, I hung the door-. Also as we know that John proctor forgot one commandment, he did remember nine of them.This does represent a good man in a number of respects, he should have ideally cognize all ten but John has many other things on his mind his land and animals for example. John proves his goodness also by numeraling loyal to his wife, even though in the past Proctor has betrayed her and hurt her his affection for her and his protectiveness evades all others. John also tries to do the good thing for his fellow villagers, he tries to petition for them to be released but to no avail. John does not want to see innocent people kick the bucket in from of him and later(prenominal) with him, all because of some silly children.John does try to do the right thing but usually battles within himself o decide these things. Johns final struggle is in act four when he has to chose whether or not he wants his confession published. He has to chose whether to die a kill or live with the fact that he will have his quote slandered. John knows that he has soak up wrongs through and through his life and does not want to die with the sins he wasts them absolved by God and possibly more importantly his wife. He has committed adultery and hefeels that he cant accept this.Proctor is a good and noble man and because of this he believes at first he cant be hanged and die a martyr when he has this sin blooming over him every waking moment. John later says to Elizabeth that My honesty is broke, Elizabeth I am no good man. Nothings spoiled by giving them this lie that were not rotten long before and rather confess then die for something he flat out didnt do. However, as John confesses, he cannot allow Danforth to groom it officially documented. As Danforth asks him why John answers with a cry because it is my name.Because I cannot have another in my life . . . How may I live without my name? Have given you my soul . Proctor wants forgivness from his wife and only after this does he feel he has accomplished this. It is this realisation that convinces Proctor. No longer guilty, freed from this by his wife, he realises there is some shred of goodness in John Proctor. Proctor weighs both sides of his internal conflict and realizes that he must not make another mistake. He therefore, prescribes himself to death, not for his own sake, but rather for the sake of the others.As John dies Liz weeps verbal expression He have his goodness now. God forbid I take it away. leave me my name. John feels potently about having a good name and not dying with a bad one. The choice John Proctor must make is between saving either himself or society. His failure to do good initially allows events to get out of hand and eventually forces him into a position where he must make a choice. Miller suggests that in such times good can only triumph through a sacrifice upon the altar of society, that the crisis might onl y be able to be rectified by the death of those who struggle to uphold societys values.The death of John Proctor, though it might seem a tragic waste, is necessary, both for his own personal redemption and that of his society. John now goes willingly to his death. He is a man triumphant over his foes, willing to die. 955 Words Show preview only The above preview is unformatted text edition This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

The Los Angeles Dodgers and the Los Angeles Angels of Anaheim Essay Example for Free

The Los Angeles Dodgers and the Los Angeles Angels of Anaheim EssayDespite the competition derived from proximity, the Los Angeles Dodgers and the Anaheim Angel some(prenominal) maintain financial success. sort of than one team dominating the market in ticket sales, both have a utile organization. Every year, both teams manage to generate a essential revenue despite sharing a city. The population forms an allegiance with one team or the other for a multitude of reasons. The Los Angeles Dodgers had an average attending of 51,396 fans per game in 2009 (sportsnetwork. com, 2010).The Los Angeles Angels of Anaheims average attendance was 40,005 in 2009 (sportsnetwork. com, 2010). While there is a substantial difference between the average ticket sales of both teams, other factors can account for this such(prenominal) as stadium size and winning streaks. For example, the Angels only have a seating capacity of 45,050 term Dodger stadium has a seating capacity of 56,000. For exam ple, a winning streak that could lead to next playoff games and a potential spot in the World Series, the ticket sales will naturally subjoin for that particular team.This is true of teams that are distanced far apart as well. Proximity is entirely one of some(prenominal) factors that contribute to the financial success of a baseball team. The Los Angeles Dodgers have a team value of $632 cardinal and their yearly revenue is about $211 million (forbes. com, 2007). The Los Angeles Angels of Anaheim have a team value of $431 million and a yearly revenue of $187 million (forbes. com, 2007). Second, which is the major part, discuss the Marginal Cost and the Marginal Benefit of both teams.also, discuss some issues that could touch their marginal comprise and their marginal benefit. There are many multiplication in which marginal cost and marginal benefit can affect the team. If one piece of trade in outsells another piece of merchandise, the manufacturer will produce less of the unpopular product and produce to a greater extent of the item that has high sales. In the case of the Los Angeles Dodgers and the Los Angeles Angels of Anaheim, if one team is losing more games than the other, there could be an gain number of consumers buying tickets to the winning teams games.The substitution of goods effect would take place in fans without an allegiance to either the Los Angeles Dodgers or the Los Angeles Angels of Anaheim. For example, if the ticket prices are lower for one team than the other, and a family merely wants a fun afternoon watching a baseball game, the consumer would choose the lower price tickets. This is take for granted the consumer has no preference for the specific teams. As the consumers in the stands buy beers and purchase hotdogs, they are eventually affect by the law of diminishing utility.In other words, as the consumer ingests more hotdogs, he will constrain satiated and each subsequent hot dog will be less enjoyable. As a result, the consumer will be less inclined to buy more. There are many factors that can affect the supply and demand of the market for ticket sales. Increasing the number of seats affects the aggregate supply the animal trainer can offer fans. On a supply and demand curve, the supply would shift to the right in this scenario.An occasion to increase the number of seats would be a sold-out stadium each game. This would belike cause the owners of the stadium to try to increase the supply of seats to meet the demand of the ticket holders. some other factor that could increase the supply is a increase in the amount of merchandise offered. Usually the increase in supply is prompted by an increased demand, unless the merchandise could suddenly be produced at a cheaper cost to the manufacturer.

Borrowings in English Essay Example for Free

Borrowings in incline EssayThe main period for the introduction of French rowing into range was after the Norman Conquest of 1066. For the next 300 or so years, the language of the royal court, and accordingly of authority, was Norman, a variety of French. The ruling classes spoke what came to be known as Anglo-Norman, while the rest of the macrocosm the peasantry carried on speaking incline. French quickly became the language of law and government. This carried on until about the end of the fourteenth century when English reasserted itself as the language of authority. But French had made its mark on English and many of its words remain in use in English today. With the Normans in a position of power for so long in the British Isles it is no surprise that many English words relating to government, law, money, and warfare come from French.Latin loans are classified into the subgroups.Early Latin loans. Those are the words which came into English language through the lan guages of the Anglo-Saxon tribes. The tribes had been in contact with Roman civilization and had adopted many Latin words denoting objects get goinging to that civilization long before the invasion of the Angles, Saxons and Judes into Britain (e.g., cup, kitchen, mill, wine, port). Later Latin borrowings. To this group belong the words which penetrated into English language in the sixth and seventh centuries, when the English people were converted to Christianity (e.g., priest, bishop, nun, and candle).The third gear period of the Latin borrowings includes words which came into English due to two historical events the Norman Conquest and the Renaissance. approximately came to English language through French but some were borrowed directly from Latin (e.g., major, minor, intelligent, permanent). The latest mold of Latin words. The words of this period are mainly abstract and scientific words (e.g., nylon, molecular, vaccine, phenomenon, and vacuum).

Safeguarding Essay Example for Free

Safeguarding EssayPhysical step is when somebody hurts an other person with deliberate vilify by hitting throwing burning or slapping signs of physical yell understructure be bruising, cuts, broken cram or other injuries. Sexual abuse is when someone is persuaded or forced to be involved in sexual activities or are encouraged to act in inappropriate ways. Signs of sexual abuse cannister be self harm, change in appearance, behaviour changes e. g. becoming withdrawn committing crimes.Emotional and psychological abuse can be either act that affects mental wellbeing or that its leading someone to believe something will happen, this can embroil bullying, being ignored, humiliated or manipulated in to doing something. Signs for this type of abuse can be low confidence, unable to trust, difficulty forming relationships. Financial abuse is when someone mistreats or uses sham to control another with their finances forcibly. This can be by stealing, preventing them from working o r by taking control of all financial decisions.Signs of financial abuse are unpaid bills, no money for food, wearable or medicine or money missing from the bank. Institutional abuse is failure of an organization to nominate appropriate and professional service to vulnerable masses e. g. policies and procedures, poor address standards, things that may take external choice, dignity and rights. Signs of abuse maybe inflexible and non negotiable routines, lack of consideration of dietary requirements.Self swing is when people fail to attend their basic needs such as personal hygiene, feeding or failing to tend to medical conditions they energise signs may include, Malnourishment, Dehydration, Confusion, Inappropriate, clothing or Under or anyplace medication. Neglect by others is the failure to provide adequate dole out, nutrition, medical care or any other needs they are unable to do for themselves. Signs of this type of abuse may include over sedation, spang sores deprivat ion of meals causing malnutrition and untreated medical conditions.Everyone has a professional and moral duty to report any witnessed or suspected abuse to their line manager, which should be then referred to mixer service so that every case can be assessed right away. You can also report suspected or authentic abuse using the whistle blowing policy. If someone tells you they are being abused sit and listen to them and permit them know its your responsibility to report it straight away to stop it from happening.When talking to them repeat prickle to them what they have told you to make sure its correct to make sure you have the full facts of their complaint. To match evidence of abuse is kept safe all evidence should be kept in a lockable cupboard/place, and only those that would know that it was there would only be people that needed to know round it. There are content policies that set of requirements for safe guarding individuals they are * Care quality commissions (CQC) t hey are the governor for all health and social care services in England.A regulator is an organisation that checks services meet the governments standards or rules about care. * Mental capacity act, its primary purpose is to provide a legal framework for acting and making decisions on behalf of adults who lack the capacity to make token decisions for themselves. The local and organizational systems for safe guarding are * Care quality commissions. * Social services. * Multi disciplinary team can include doctors and nurses. * Families. * Next of kin.Different agencies and professionals that are involved in safe guarding individuals are * the council to protect the people that use their service to make sure they are safe * social workers to investigate actual or suspected abuse and neglect * CRB checks to check that individual pasts dont pose a bane and that they dont have any felonious convictions that could be a risk * Police for anything criminal like assault, fraud or theft . * Medical professionals e. g. octors nurses they can diagnose and treat and record this can include photographic evidence * CQC to regulate and check care providers are meeting standards* Support workers/ any care giver they work closely with individuals to notice changes of behaviour or other things like bruising. A social care workers role is to ensure that vulnerable people get the care they require to standards met by national and local organizations they have a duty protect individuals from harm and are responsible for ensuring that services and live on are delivered in ways that are high quality and safe.All health and social care providers (e. g. health authorities and social services departments) and all associations that regulate health and social care professions should have a complaints procedure. It is good practice to provide service users with information on how to complain this information should be readily accessible on health and social care premises.

The Increasingly Competitive Business Environment Marketing Essay

The Increasingly Competitive Business environment denounceing EssayThe increasingly competitive air environment is due to the tremendous increase of governings is jam straines to rethink its grocery store philosophy, in order to stand out from the crowded and information overload ball-shaped environment. Many merchandiseing concepts and philosophies atomic number 18 suggested, by theoreticians, academicians, practitioners and consultants. In this writing, the most basic nevertheless practical foodstuffing concepts and ideas ordain be introduced. These concepts and models be powerful as it is straightforward, rational and comport been applied flourishingly in many p atomic number 18ntage contexts. The effective trade concepts to be introduced and discussed here is the Segmentation-Targeting-Positioning Value Delivery Process and the 4P market placeing Mix framework. For practicality purposes, a case study on these subjects leave a resembling be presented, to u nderstand how these concepts ar being applied successfully in the real life. Recommendations on how to further improve merchandising activities argon alike presented later. The article conclude with acknowledgement that although complicated marketing theories and frameworks be open, successfully executing the fundamentals and marketing principles is already sufficient to find a fellowship to achieve competitive advantages in the marketplace. publications REVIEWThe Concepts and Definition of merchandiseTheoretically, marketing is a broad term dealing with discerning and delivering rate to inclineer and society. marketing is close to gratifying human and society needs, and from the business standpoints, to acheing those needs in a profitable manner. There ar various definitions concerning the subject of marketing. For usage, a widely cited definition of marketing as defined by the Ameri give nonice Marketing Association is as follow marketing is an organizational situation and a set of wreakes for creating, communicating, and delivering economic rank to customers and for managing customer relationships in vogues that benefits the organization and its stakeholder. Some exploreers argue that much(prenominal) a definition is commercial-oriented and drive been proposing a marketing definition that is more socially oriented. From the sociology perspective, marketing is the work out whereby individuals or a team of individuals attain their needs by creating, promoting and exchanging valuable results and services with one an otherwise.Generally, in today business environment, there are three broad categories of marketing concept. All of these concepts are found on a customer-oriented and sense-and-respond grassing philosophy. The first type of marketing concept is called the reactive market predilection concept, where a high society tries to understand and meet the customers expressed needs. The second type of marketing concept is the p roactive marketing orientation concept, where the company takes initiative to understand the hidden needs of customers and find ways to meet those untold needs. buy the farmly, the third one is the total marketing orientation concept, where the company will practice two the reactive and proactive marketing philosophy in delivering honours to the society.Marketing is essentially a branch to create, deliver and suffer consumers or customers needs and wants. The entire marketing process is thus often draw as a prise delivery process where it is concerning about how an organization create and deliver its value proposition to the society.There are various philosophy and perspectives in defining how an organization should deliver value to the society. Generally speaking, the value creation and delivery process contain three stages. The first stage is to require the specific value proposition. In this stage, the market essential perform extensive researches on the marketplace i n advance he can expect to successfully deliver valuable goods and services to the marketplace. The STP formula is a widely kn protest marketing concept in this stage, where STP stands for portionation, scratching and positioning. Specifically, the trafficker mustiness segment the market, portion out the relevant market backside and then to go against the value offerings positioning. In the second stage, marketer allow fors value to the society. The concepts of marketing sashay, to wit the 4P or the 7P framework is often applied here. In this stage, marketer decides how he is termination to provide the value to society from the ingatherings, price, place, and promotion dimensions. In the third stage, the market must sink the value proposition to the society, and this can be done by heart and soul of promotion, advertising, gross revenue force, branding and even by physical exercise Corporate Social responsibility in the marketplace.The STP Process Segmentation, Targ eting and Positioning concord to Kotler et. al. (2004), the formula of STP, namely segmentation, targeting and positioning is the essence of strategic marketing. As mentioned before, the three steps are important for a marketer to plan how the value offered is to be delivered to the society. The paragraphs below will discuss these steps in details.Market Segmentation. Market segmentation is an adaptive dodge. It consists of the lotition of the market with the purpose of selecting one or more market segments which the organization can target through the development of specific marketing prancees that adapt to peculiar(prenominal) market needs. alone market segmentation need not be a purely adaptive strategy The process of market segmentation can too consist of the selection of those segments for which a firm qualification be particularly well suited to serve by having competitive advantages relative to challengers in the segment, reducing the be of adaptation in order to ga in a niche. This application of market segmentation serves the purpose of ontogeny competitive scope, which can have a powerful effect on competitive advantage beca substance abuse it shapes the soma of the value chain. Through market segmentation the firm can provide higher value to customers by maturation a market mix that addresses the specific needs and concerns of the selected segment.Targeting. Once the firm has chosen a market segment it must choose a generic competitive strategy. At this point it is also necessary to review the selected strategy across segments and explore general strategic approaches. In some cases it might become apparent that a counter-segmentation strategy is applicable. In other cases, the development of distinct mixes for each segment uncovers inconsistencies or lack of resources at the corporate level and so it is necessary to revert to the segment valuation stage. According to Kotler (2004) the merely sustainable generic strategy in a segmented market is specialism. He explains that the only other generic competitive strategy alternative (low embody) is not sustainable in a segmented market. In addition, a strategy successful at differentiating must generate customer value, provide perceived value, and be difficult to copy. At this point in the process the company selects those ways in which it will distinguish itself from its competitors. In most cases the differentiation involves multiple elements. One way to differentiate is through brand equity building. A strategy based on brand is likely to be sustainable because it creates competitive barriers. A brand strategy permits the strategist to work with complex concepts and not limit the differentiation strategy to just a few competitive differences. This approach is consistent and reinforces the STP approach. A successful brand strategy builds barriers to protect the selected position by creating associations of the positioning variables with the brand name in the pros pects mind.Positioning. According to researchers, the positioning strategy should include three components customer targets, which are the crossway of the segmentation study competitor targets, which are a product of the abridgment of external environment and competitive advantage, which is also a product of the environmental analysis. In developing the positioning objective lens, researcher is arguing that positioning is not what you do to the product, provided what you do to the mind. Understanding how the mind receives, stores or rejects information will improve the chances of making the positioning objective coincide with actual positioning in the target audience.Marketing MixThe 7P marketing Mix model is a famous and practical tool widely used by researchers or practitioners. In the side by side(p) section, all these elements of 7P will be discussed in details.Product. This is about defining the characteristics of your product or service to meet the customers needs. It mu st provide value to a customer but does not have to be open at the same time. Basically, it involves introducing new products or improvising the animate products.Price This is about deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realize that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element. Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like. Lots of factors affect the end price of a product, for example, the cost of production or the business need to maximize profits or sales. A products price also needs to provide value for money in the market and attract consumers to acquire. There are several pricing strategies that a business can use (a) Cost based pricing this can either simply cover costs or include an element of profit it focuses on the product and d oes not take account of consumers, (b) brainstorm price an sign low price to en accepted that there is a high mickle of purchases and market share is quickly won This strategy encourages consumers to develop a habit of purchase, and (c) Price skimming an initial high price for a unique product encouraging those who want to be first to buy to pay a premium price This strategy helps a business to gain maximum tax revenue before a competitors product reaches the market.Promotion. Promotion is how the business tells customers that products are available and persuades them to buy. Promotion is either above-the-line or below-the-line. Above-the-line promotion is directly paid for, for example TV or newspaper advertising. Below-the-line is where the business uses other promotional methods to get the product message across (a) Events or trade fairs help to build a product to a wide audience. Events may be business to consumer (B2C) whereas trade fairs are business to business (B2B) , (b) consider mail can reach a large number of people but is not blowzy to target specific consumers cost-effectively, (c) Public relations (PR) includes the different ways a business can communicate with its stakeholders, through, for example, newspaper press releases. Other PR activities include sponsorship of high profile events like Formula 1 or the World Cup, as well as donations to or participation in charity events, (d) stigmatisation a strong and consistent brand identity differentiates the product and helps consumers to understand and trust the product. This aims to keep consumers buying the product long-term, and (e) Sales promotions, for example competitions or sampling, encourage consumers to buy products in the short-term. Public Relations are included within Promotion by many marketing people (though PR people tend to see it as a separate discipline). It includes the various ways of communicating to the customers of what the company has to offer. It is about commun icating about the benefits of victimisation a particular product or service rather than just public lecture about its features.Place/ dissemination channel. Place refers to (a) how the product arrives at the point of sale. This means a business must think about what statistical distribution strategies it will use and (b) where a product is sold. This includes retail outlets like supermarkets or high lane shops. It also includes other ways in which businesses make products directly available to their target market, for example, through direct mail or the Internet.People. Good information services are not likely to be delivered by people who are unskilled or de-motivated People refer to the customers, employees, anxiety and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the peoples hands.Process. This is about the way in which the user gets hold of the service (e.g., the way in which a docum ent or a search can be ordered). It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.Physical evidence. It refers to the experience of use a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose. It is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following bevyaging internet/web pages paperwork (such as invoices, tickets and dispatch notes) brochures furnishings signage (such as those on aircraft and vehicles) uniforms business cards the companys building and etc.CASE STUDY NIVEAIntroduction to the CompanyNIVEA is an launch name in high quality fur and beauty circumspection products. It is part of a cast of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specializing in discase and beauty do by. In the UK, Beiersdorfs continuing goal is to have its products as close as possible to its consumers, careless(predicate) of where they live. Its aims are to understand its consumers in its many different markets and delight them with innovative products for their skin and beauty care needs. This strengthens the trust and appeal of Beiersdorf brands. The business prides itself on being consumer-led and this focus has helped it to grow NIVEA into one of the largest skin care brands in the world.Beiersdorfs continuing programme of market research showed a gap in the market. This led to the launch of NIVEA osculator schoolboyish in 2005 as part of the NIVEA physiognomy range offering a comprehensive selection of products aimed at young women. It carries the strength of the NIVEA brand image to the target market of girls aged 13-19. NIVEA visage junior helps girls to develop a proper skin care routine to help keep their skin sorting healthy and beautiful. The market can be developed by creating a good product/range and introducing it to the market (product-orientated approach) or by finding a gap in the market and developing a product to fill it (market-orientated approach). Having identified a gap in the market, Beiersdorf launched NIVEA VISAGE Young using an effective balance of the right product, price, promotion and place. This is known as the marketing mix or cardinal Ps. It is vital that a company gets the balance of these four elements correct so that a product will achieve its critical success factors. Beiersdorf needed to develop a mix that suited the product and the target market as well as meeting its own business objectives.Analysis on the Marketing Mix of NIVEAP roductThe first stage in building an effective mix is to understand the market. NIVEA uses market research to target key market segments which identifies classifys of people with the same characteristics such as age/ sexual practice/attitude/lifestyle. The knowledge and understanding from the research helps in the development of new products. NIVEA carries out its market research with consumers in a number of different ways. These include, (a) using focus groups to listen to consumers directly (b) gathering entropy from consumers through a variety of different research techniques and (c) product testing with consumers in different markets.Beiersdorfs market research identified that younger consumers wanted more specialized face care aimed at their own age group that offered a beautifying benefit, rather than a solution to skin problems. NIVEA VISAGE Young is a skin care range targeted at girls who do not want medicated products but want a regime for their normal skin. Competitor p roducts tend to be problem focused and offer medicated solutions. This gives NIVEA competitive advantage. NIVEA VISAGE Young provides a unique bridge between the puerile market and the adult market. The company ameliorate the product to make it more effective and more consumer-friendly. Beiersdorf tested the improved products on a model group from its target audience before finalizing the range for re-launch. This testing resulted in a number of changes to existing products. Improvements included (a) Changing the formula of some products. For example, it removed alcohol from one product and used cancel sea salts and minerals in others, (b) Introducing two completely new products, (c) a new modern pack radiation pattern with a flower pattern and softer colors to appeal to younger women, (d) Changing product descriptions and introducing larger pack sizes. Each of these changes helped to strengthen the product range, to better meet the needs of the market.PriceAs NIVEA VISAGE Young is one of the leading skin care ranges meeting the beautifying needs of this market segment, it is effectively the price leader. This means that it sets the price level that competitors will follow or undercut. NIVEA needs to regularly review prices should a competitor enter the market at the market growth point of the product life cycle to ensure that its pricing remains competitive. The pricing strategy for NIVEA is not the same as that of the retailers. It sells products to retailers at one price. However, retailers have the foregodom to use other strategies for sales promotion. These take account of the competitive nature of the high street. They may use (a) loss leader the retailer sells for less than it cost to attract large volume of sales, for example by supermarkets, and (b) discounting alongside other special offers, such as Buy one, get one free (BOGOF) or two for one.PlaceNIVEA VISAGE Young aims to use as many relevant distribution channels as possible to ensure the w idest reach of its products to its target market. The main channels for the product are retail outlets where consumers expect to find skin care ranges. Around 65% of NIVEA VISAGE Young sales are through large high street shops such as Boots and Superdrug. Superdrug is particularly important for the young-end market. The other 35% of sales mainly comes from large grocery chains that stock beauty products, such as ASDA, Tesco and Sainsburys. Market research shows that around 20% of this younger target market buys products for themselves in the high street stores when shopping with friends. Research also shows that the majority of purchasers are actually made by mums, buying for teenagers. Mums are more likely to buy the product from supermarkets whilst doing their grocery shopping.NIVEA distributes through a range of outlets that are cost effective but that also reach the highest number of consumers. Its distribution strategies also consider the environmental doctor of transport. It uses a central distribution point in the UK. Products arrive from European production plants using subscribe vehicles for efficiency for onward delivery to retail stores. Beiersdorf does not sell direct to smaller retailers as the volume of products sold would not be cost effective to deliver but it uses wholesalers for these smaller accounts. It does not sell directly through its website as the costs of producing small orders would be too high. However, the retailers like Tesco, feature and sell the NIVEA products in their online stores.PromotionNIVEA chooses promotional strategies that reflect the lifestyle of its audience and the range of media available. It realizes that a one way message, using TV or the press, is not as effective as talking directly to its target group of consumers. Therefore NIVEA does not plan to use any above-the-line promotion for NIVEA VISAGE Young. The promotion of NIVEA VISAGE Young is consumer-led. Using various below-the-line routes, NIVEA identifies ways of talking to teenagers (and their mums) directly. A key part of the strategy is the use of product samples. These allow customers to touch, feel, smell and try the products. Over a million samples of NIVEA VISAGE Young products will be given away during 2008. These samples will be available through the website, samples in stores or in goody bags given out at VISAGE roadshows up and down the country.NIVEA VISAGE Young launched an synergistic online magazine called FYI (Fun, Young Independent) to raise awareness of the brand. The concept behind the magazine is to give teenage girls the government agency to become young women and to enjoy their new-found independence. Communication channels are original and engaging to enable teenagers to identify with NIVEA VISAGE Young. The magazine focuses on first time experiences relating to NIVEA VISAGE Young being their first skin care routine. It is promoted using theHit40UK chart show and the TMF digital TV channel.Discussions on NIV EA Marketing MixNIVEA VISAGE Young is a skincare range in the UK market designed to enhance the skin and beauty of the teenage consumer rather than being medicated to treat skin problems. As such, it has created a clear position in the market. This shows that NIVEA understands its consumers and has produced this secern product range in order to meet their needs. To bring the range to market, the business has put in concert a marketing mix. This mix balances the four elements of product, price, place and promotion. The mix uses traditional methods of place, such as distribution through the high street, alongside more modern methods of promotion, such as through social networking sites. It makes sure that the message of NIVEA VISAGE Young reaches the right people in the right way.RECOMMENDATIONSAll aspects of the marketing mix must function together as a whole in order to create a useful marketing unravel and get a product the sales it needs. The marketing mix must suit the company and the products it sells. Luxury items like mp3 players must have a good promotional campaign, be a quality product, be distributed in all the needed places and also have a competitive price that shows its value. This marketing strategy is extremely important to the success of a particular good or service which in turn could determine the success of the organization in the future. When marketing managers attempt to develop and manage their product it is extremely important that they look at various different aspects. Firstly, they must look at those relating to the marketing mix which the company has control over because they are able to develop their marketing strategies depending on the consumers needs and wants. Then, managers should also investigate those that make up the marketing environment which include elements that the company has little or no control of e. g. certain government rules and regulations. Thirdly, a market opportunity analysis should also be performed this e xists when a company is given the chance to take action towards researching a particular group of customers. Fourthly, it is critical to research on the subject of target market selection which involves selecting a group of potential customers for whom a firm creates and maintains a marketing mix that specifically fits the needs and wants of that particular group. Last but not least, the process of Marketing Management should be applied this is the process of planning, organizing, implementing, and controlling marketing activities to facilitate changes effectively and efficiently.By using this type of marketing strategy organizations are given the opportunity to market a very successful product, so it would be true to say that the marketing mix and its manipulation are vital for the success of a business. However, their good or service may only be successful if the organization provides products that satisfy consumers needs and wants through a coordinated set of activities that also allow the organization to achieve its goals. Customer satisfaction should be the major aim of the marketing concept. simply the process does not end here because the organization should continue to alter, adapt and develop products to keep maltreat with customers changing desires and preferences. Organizations should be aware of the importance of customers and release that marketing activities begin and end with the customer. In attempting to satisfy customers, businesses must consider not only the short and medium term needs but also the long term desires as it is vital to the long term success of the business and probably the beaver way to do this would be to link the different departments of the company together i.e. Production, Finance, Accounting, Personnel etc A company adopting this particular marketing strategy must not only satisfy its consumers preferences but it also must achieve the objectives that it hoped to achieve by using this strategy. The best way of achieving your objectives is to satisfy the customer and an adequate marketing mix strategy is an excellent way to satisfy the customer who means that implementing the marketing mix strategy should benefit the organization as well as the consumer.CONCLUSIONIn short, we have seen how the traditional, simple but highly practical method of 4P framework is used successfully in our case study. The concepts of STP and Marketing Mix is very important in assisting managers to plan for marketing efforts to local and international market, and in fact, such a framework serves as the founding principles for development of more complex and advanced marketing strategies in the modern days. These concepts are not only theorectical popular and widely taught in business schools, but are also useful in practice, in analysis or planning successful marketing campaign or strategies for organizations.